Top Trends for Apps and Mobile Publishing in 2011

According to Kunal Gupta from MobileMarketer, multiplatform web-based apps, tablets and commerce on-the-go will be some of the keys of the mobile market in 2011. Social Media also will keep trending. Here’s the breakdown of some of Gupta’s main predictions:

• “Your mobile strategy will go beyond the iPhone and iPad. With more than 1 billion smartphones expected by 2013, this is a growing market with room for many other players such as Android, BlackBerry, Windows Phone, Symbian, HTC and Samsung.”
• “Tablets will appear in every home and will need tablet applications. In 2010, Apple will sell more than 10 million tablets and Samsung 1 million-plus, while Gartner predicts more than 55 million tablets will sell in 2011.”
• “Mobile-exclusive brands and content will have success (well, some already have it). Traditional publishers will launch new, mobile-only brands. Vertical-focused content will be used to create greater user stickiness.”
• “Mobile applications and the mobile Web will get hitched and play nice together. Applications will heavily leverage mobile Web in applications as a means to scale utility and custom features cross-device. The average user will not be able to tell the difference between a mobile Web site and mobile application eventually.”Click here to view our new and coming Enhanced Mobile"
• “Social will differentiate the mobile application experience. Mobile consumption habits are different than online and social will play a role in providing a unique mobile experience.”