For businesses to reach their customers, they have to be where they are...

Online marketing is here to stay, and it’s time to get in on the action.

Albert Einstein said the definition of insanity is doing the same thing over and over again and expecting different results.

Yet, so many companies are continuing to market their businesses the same way — traditionally. That’s not to say traditional marketing is dead, though according to Joseph Jaffe, author of “Life After the 30-Second Spot” and “Join the Conversation,” marketers must adapt to the brave new world of the Internet, social media and social networking, consumer-generated content, blogs, videocasts and podcasts by joining in the meaningful conversations that are happening online.

The point is that companies can no longer rely on traditional print media alone to tell their story, marketing has to be truly integrated...is PROemags® "Interactive Online Digital Publishing" part of the answer for companies looking to expand their reach, we believe it is...your thoughts?